ICICI Bank is India's second largest bank with over US$12 billion in revenue and total assets of over US$105 billion. They operate in 19 countries through their extensive network of 4500+ branches.
ICICI Bank underwent comprehensive restructuring in order to compete more effectively in established as well as new market. It required a friendly and approachable new identity and that’s how “i” man came into existence.
The enterprise-wide implementation of new identity included new logo, complete range of stationery, ATM and credit cards, Cheque books, Corporate communications material and Signage systems for the Branch and ATM outlets.
Client : ICICI Bank, India
Agency : Artistree (a division of Ogilvy & Mather)
Role : Senior Graphic Designer
Designed and developed a corporate website for the Sydney based Fintech start-up Robonomics AI. The website was designed from grounds-up using the open source WordPress CMS.
Created a strong brand identity with a vibrant and youthful logo that reflects their cutting-edge field of operation - Software defined digital automation using Robotics, Artificial Intelligence and Cognitive Analysis.
Client : Robonomics AI, Australia
Role : Freelance Graphic Designer @ Design2Work
"Qasab" - is an Arabic / Urdu word which means "profession, trade" in English.
The brand belongs to KMVS, a rural women’s co-operative organization from the Kutch desert region of Gujarat, India. KMVS has 12000 members of which around 1200 are traditional craftswomen, organised and operating as self sustaining producer groups.
Their sustained efforts over the last decade have helped these women, their families and communities extricate themselves from a vicious downward spiral of commercial exploitation by middlemen and traders.
KMVS wanted a distinct brand identity to reflect ethics and quality of rural handloom products designed and manufactured by their members.
The design concept emphasised and accentuated by the use of earthy and rugged rural colours of Red and Black and creative use of raw Khakhi, hand-made paper (represents desert sand) as the principal material of choice.
Brand Identity included logo design and its seamless rendering through to the Stationary and all the elements of retail merchandise, Product graphics and retail packaging.
One of my most loved project !!
Client : KMVS, India
Agency : Artistree (a division of Ogilvy & Mather)
Role : Senior Graphic Designer
South Yarra Primary School (SYPS) is one of the oldest continuously operating Primary Schools in Victoria, established in 1854, and one of only a few schools within the City of Melbourne.
As a go-to graphic designer (Pro bono) for the school, I have designed:
Logos, invitations, publicity material (flyers and Posters), Stage design & props and DVD album cover for their theme based, bi-annual whole-school Musical Productions and Stage performance.
Client : SYPS, Australia
Role : Freelance Graphic Designer @ Design2Work
Collection of the Corporate Identity projects and Logo design work
Role : Freelance Graphic Designer @ Design2Work
Born in 1995, Ruf & Tuf was India's first Ready-To-Stitch jeans brand belongs to the Arvind Limited, India’s largest denim manufacturer and the world’s fourth largest producer and exporter of denim.
Ruf & Tuf along with Newport Jeans virtually made the jeans category penetrate into the semi-urban and rural markets in India.
Ruf & Tuf kids, a fun and colorful creative has been developed exclusively for the young users in mind.
Ruf & Tuf - Cargoline, a new brand inline with the iconic “Timberland” to offer range of cargos, leisure and outdoor wear and accessories.
Ruf & Tuf for Girls : A softer, sensitive and high value fashion brand for girls.
Client : Ruf & Tuf, Arvind Limited
Agency : Artistree (a division of Ogilvy & Mather)
Role : Senior Graphic Designer
British American Tobacco (BAT) is one of the world’s five largest tobacco companies. BAT has a market-leading position in over 50 countries and operations in around 180 countries.
The corporate and brand identity program for BAT (Mauritius) was an adaptation of Global campaign which included international brands like State Express 555, Benson & Hedges, John Player Gold Leaf together with the localized brands like Embassy and Matinee.
Client : British American Tobacco, Mauritius
Agency : Grey Advertising (Mauritius)
Role : Senior Graphic Designer
Symphony, world’s largest manufacturer of Evaporative Air Cooler wanted to enhance the visual appeal of their range of coolers, water heaters and Home Appliances.
The Brand identity campaign included new visual design and scheme extended to product graphics, logos, packaging, instruction manuals and all communications and marketing materials across their entire product range as well as to their corporate website.
http://www.symphonylimited.com
Client : Symphony Ltd., India
Role : Freelance Graphic Designer @ Design2Work
The Ahmedabad Management Association is India’s one of the most significant and active management associations and region’s foremost training and educational institution.
Their striking, two-storeyed, cast in-situ exposed concrete building with large glazed openings and extended vistas is renowned for its striking yet functional architecture. It has won the World Architecture Award in 2001 and high commendation from AR+D
The Logo, Corporate brochures, Communication material and Course prospectus were designed using this architectural master-piece and its inherent attributes as the creative backdrop, further consolidating its distinct identity and presence.
Client : Ahmedabad Management Association, India
Agency : Artistree (a division of Ogilvy & Mather)
Role : Senior Graphic Designer
DecisionCraft Inc. is a software development company specialised in providing end-to-end data analytics solutions for TV broadcasters (from designing customised hardware to building decision support systems for the end-users)
Designed their corporate brochures, product graphics and packaging for their various software solutions.
Client : DecisionCraft Inc., USA
Role : Freelance Graphic Designer @ Design2Work
Seagram is one of the largest distillers of alcoholic beverages in the world & owner of the legendary brands like Chivas Regal, Crown Royal and Captain Morgan.
Designed a high decibel product graphics for James King premium Brandy. The brief was to enhance the visibility as well as to reflect the reach British lineage of the brand.
Client : Seagram, India
Agency : Artistree (a division of Ogilvy & Mather)
Role : Senior Graphic Designer
Collection of Stationery, brouchers and web graphic design projects.
Role : Freelance Graphic Designer @ Design2Work
