UX DESIGN I MAN CASE STUDY
Client: "MAN"- A not for profit social organisation working to combat the suicide rate of men.
Brief: Create a Mobile App that appeals to ambitious, professional and socially conscious men.
Goal: Making mental health and wellbeing a proactive focus for every man.
My Role:
User Research, Affinity Mapping, Ideation, Design Solution, Prototyping (Wire framing), Liaising with Developers
THE PROCESS: Discovery > IDEATION > DESIGN
DISCOVERY: Research METHODS
Competitor Analysis, Stakeholders Interviews, User Interviews, Data synthesis
Extensively researched following social organisations, their programs and service offerings for mental health and community wellbeing
KEY INSIGHTS
60% of Suicide rates are due to loneliness
People used Sports, games and hobbies as stress relievers by engaging in them
Mental health was difficult to deal with, no avenue to find support
People needed education around Mental health and identification of symptoms
People have used MeetUp's for professional, business focused learning
Meaningful Activities Protect the Brain from Depression
People who have overcome depression like to contribute to the society by sharing their stories
Based on our Competitive Analysis, Stakeholder and User Interviews, we synthesised data to find pattern and themes. Made Personas and found major pain points.
Persona: Meet Byran, 35yrs, Professional
Needs:
A trusted source of support, motivation and education to live his to the fullest.
A tool to assist him proactively manage his mental, physical and professional health.
Why Byran?
By providing him with support and professional platform, we can keep him engage.
We can help him proactively stay focused and switched on to avoid getting into depression.
Problem Statement:
How do we provide Byran with support and social platform where he can connect with like-minded people?
How do we help Byran stay focused on his mental, physical and professional goals?
IDEATION: Educate. Engage. Empower.
Educate.
Make People aware about the mental health issues and how to identify early signs of depression.
How to help loved ones who are struggling with mental health issues
Engage.
Provide options to engage in Social, Mental, Physical and Professional activities
Interact with wider community to address loneliness
Empower.
Give people a platform to share their story.
Encourage them to become a Mentor to someone who is impacted by Mental health issues
Start Meet Up groups
Design: Introducing Mobile App "CHECKMATE"
OUTCOME:
Further Recommendations:
Add progress meter of their mental, physical and professional health
Remind them to get physically active - do exercise, yoga or meditation, and track their activity.
Add Mentor program
Integration with health care and support services.