UX DESIGN | Engineers without borders australia

Client: Engineers Without Borders Australia (EWB) is a member-based, community organisation that creates social value through engineering.

Brief: Design a member portal for Engineers without Borders, Australia

Goal:

Increase member retention
Engaging online experience to build a EWB community
Personalised dashboard

My Role:

Stakeholders Interviews, Research, Contextual Enquiry, Information Audit, Affinity Mapping, Ideation, Card sorting, Design Solution, Testing

THE PROCESS: DISCOVER. DEFINE. IDEATE.

PROBLEM STATEMENT:

How can we increase retention rates and member engagement through the development of a membership portal?

Research Methods:

Stakeholders Interviews, User Interviews, Best Practices in the industry, Contextual Enquiry, Google Analytics, Information Audit

Key INSIGHTS

Content :

Website messaging not clear and repetition of Information

Information Structure :

Difficult to find specific Information or resources
User often used external means to find information and resources

Membership Ambiguity and confusion:

People found Membership category ‘Friends” confusing
Benefits of Membership not communicated clearly

AFFINITY MAPPING:

Based on our Competitive Analysis, Stakeholder and User Interviews, we synthesised data to find pattern and themes. Established Personas and identified major pain points.

Personas:

User Needs and Business Goals

Solution STATEMENT :

Increase member retention, by delivering a more engaging experience of EWB
Offer more personalised content and communicate clearly the value of EWB membership